Risk insight: Excluding cover damages for non-delivery removes the Buyer's main protection in a supply contract. Carve supply failure, defects, and recall/PL out of the cap and preserve cover damages under UCC §2-712.
Safer rewrite: The limitation of liability shall not apply to Apex's failure to supply (the Buyer retains its cover remedy under UCC §2-712), to defective Products, to recall and product-liability obligations, or to Apex's indemnity, confidentiality, or willful-misconduct obligations. Apex's liability for these shall be subject to a separate, elevated cap.
Law ref: UCC §2-719 (limitation of remedies; failure of essential purpose)
Worst case: Apex fails to deliver, the Buyer pays far more to source elsewhere and loses customers, yet recovery is capped at the price of the missing units.